Rory competing in the Padstow Triathlon in 2012 as part of the Fitness Factory Triathlon Team


Rory was born in Rome in 1962. At school he swam in regional championships – 100m breaststroke was his specialty – and captained the basketball team in his senior year. At university he rowed and played squash, and continued rowing with the River Lea RC until 1992 when back injury forced him to stop. Unable to stay away from competitive sports for long, Rory took up competitive cycling, mainly road racing and time trials, eventually racing as a sponsored rider for a season in 1996.

In the late 1990’s Rory combined his swimming and cycling skills with a third new discipline – running. Triathlon soon became his new passion and he raced successfully in age-group categories from Olympic distance races (1.5km swim, 40km bike and 10km run) all the way up to IronMan where racers swim for 3.8km, cycle for 180km and then run a full-length marathon of 42.2km.

For the past ten years Rory has been planning the opening of his own gym. Whilst working on an IT career in the City, he struggled to balance family / career / relationship with the immense training volumes necessary to compete. The Fitness Factory is the result of realizing the dream. Armed with in-depth knowledge on fitness, nutrition and training techniques, allied to his BsC in Biology, and with the experience of “having been there,” Rory embarked on a programme of study to qualify as an instructor in June 2004, then as a Personal Trainer in 2005. Rory’s highly motivational approach to teaching classes combines a powerful mixture of dynamics, aerobic and strength-training to cater to participants of all levels from beginners to elite athletes. Rory will challenge you, but will keep you safe.




Tonia qualified as an ICE trainer in October ‘05 and completed her Pilates Level 1 certification in August ‘06. She leads Easy Rider classes addressing the techniques of our low-impact aerobic exercise system, and Pilates classes addressing the core muscles for all levels of ability.

Tonia has always practiced a variety of sports. Born in Rome from American parents, she naturally took to basketball, and played in the school volleyball and hockey teams as well. At university Tonia cycled for fitness while playing badminton to a high standard.

Her teaching credentials are impeccable: Tonia taught primary school for 8 years until the birth of her daughter in ‘92. Between then and the birth of her son in ‘95 Tonia struggled to get back into shape so she joined a gym to take a more disciplined approach to training and nutrition. With regular exercise her pregnancy-related weight gain was quickly overcome through smart food choices and correct exercise.

Tonia’s holistic view of health and fitness combines nutrition, cardio, flexibility and strength training, as promoted at The Fitness Factory. Easy Rider (L2) is ideal for novices as it offers a pressure-free environment in which to improve slowly. Easy Rider and Pilates can both be as soft or as hard as you want them to be; when practiced correctly you are going to get a great workout at all levels.